Retention & revenue leak specialists for ecommerce brands
Stop paying for the same customer twice.
Turn your email, SMS and subscribers into your most profitable sales channel.
We find your biggest revenue leak and fix it in 24 hours. Then we build the email, SMS and subscription journeys that keep selling long after checkout, turning one-time buyers into loyal, long-term customers.
Sam, Founder
Leak Report
Sample store · £31k/month
Roughly £6,200/month leaking
Biggest leak: checkout
- Capture10/20
- Welcome10/20
- Abandonment0/20
- Campaigns10/20
- Deliverability10/20
See what you're leaking, in £. No call needed.
- Klaviyo specialists
- Email, SMS & subscriptions
- For ecommerce brands doing £20k+ a month
- Based in the UK
Your ads bring them in once.
Your ad costs keep rising. Customers buy once and disappear. Klaviyo was set up once and hasn't been touched since. And every agency shows you screenshots that never match your bank account.
Interested in fixing it?
Your most profitable sales channel is the list you already own.
0%
of email revenue comes from automated flows, from just 5.3% of sends.
0×
higher order rate from flows than campaigns (2.11% vs 0.16%).
The journeys do the heavy lifting. That's where most stores leak.
Source: Klaviyo, 2026 email marketing benchmarks (205,000+ brands)
Three steps. Value from the first one.
Leak Score
See what you're leaking, in £.
Includes
- Score out of 100
- Your top three leaks, in £
- One fix you can make today
Revenue Build
Your biggest leak fixed first.
Includes
- Biggest leak live in 24 hours
- Full email and SMS system in 14 days
- 30 days of care after launch
Revenue Partnership
Keep it growing, every week.
Includes
- Campaigns and SMS every week
- Tests logged in our Floro Index
- A report every Monday
- A fresh Leak Score every quarter
Everything after the click, handled.
From capture to campaigns to reporting, we build and run the email, SMS and subscription journeys that turn one-time buyers into repeat customers.
List growth
Pop-ups and SMS opt-ins built around how your customers shop, so the visitors you paid for leave a way back.
Campaigns & SMS
A planned calendar of email and SMS sends, segmented so every message lands with the right people, without wearing out your list.
Flows
Welcome, abandonment, post-purchase, replenishment, subscriptions and win-back. Built once, improved every month.
Testing & the Floro Index
Subject lines, offers, timing and creative, tested every month. Every result is logged, so each brand starts from what's already proven.
Deliverability
Authentication, list hygiene and warm-up, so your emails reach the inbox, not spam.
Reporting you can check
Monthly reporting in numbers you can check against Shopify and your bank.
What fixing the leaks looks like.
£6,200 a month leaking
- Capture10/20
- Welcome10/20
- Abandonment0/20
- Campaigns10/20
- Deliverability10/20
Not another email agency.
First value
Your Leak Score, before any call
Typical agency: A discovery call, then a proposal
First fix live
24 hours
Typical agency: After onboarding
Who does the work
The founder who scored your store
Typical agency: An account manager and a junior team
Reporting
Numbers you can check against Shopify and your bank account
Typical agency: Platform screenshots
UK compliance
UK GDPR and PECR opt-ins built in
Typical agency: Often US templates
The Floro Standard.
What you can hold us to.
Replies 24/7
Message any time. We reply around the clock.
Revisions within 48 hours
Every change back within two working days.
A report every Monday
Last week's numbers, what we're testing, what's next.
No inflated numbers
We report conservatively, and show you what's working.
Your accounts, our own login
We manage your accounts through our own user access. Never shared passwords.
“The person who scores your store does the work.”
- 1.
Biggest leak first. We fix what's costing you most before anything else.
- 2.
No middlemen. You work with me, from Leak Score to launch.
- 3.
Numbers you can check. Results reported against Shopify and your bank, not platform screenshots.
Sam, Founder
sam@floro.co.ukQuestions.
We specialise in Email, SMS and Subscriptions for ecommerce brands. We score your store before we speak, fix your biggest leak within 24 hours of kickoff, and report numbers you can check against Shopify, not platform screenshots.
Everything after the click: pop-ups and list growth, flows, campaigns, SMS, subscriptions, deliverability, testing and reporting. Strategy, design, copy and build, all handled for you.
Most brands send around 8–12 campaigns a month, plus SMS for the moments that matter. We set the number by your list, your season and what the data shows, and every send is segmented so your list doesn't burn out.
Builds are a fixed price, quoted after your Leak Score so the price matches what's leaking. Partnerships are a flat monthly fee based on your send volume, so you always know what you'll pay.
Your biggest leak is fixed within 24 hours of kickoff, and the full email and SMS system is live within 14 days. You get a full results report and a fresh Leak Score at 30 days.
We build on Klaviyo. If you're on another platform, we'll tell you honestly whether it's worth switching, and handle the move if it is.
None for the Leak Score. To manage your account, you add us as a user in Klaviyo and Shopify: our own login, never shared passwords, and you can remove access any time.
Within one working day you get your score, your top three leaks and roughly what they're worth, plus one fix you can make yourself. If you want the biggest one fixed, reply and we'll take it from there. No call needed.
Let's find your biggest leak.
Send us your store. You'll get your score, your top three leaks and what they're worth, in £. No call needed.
Prefer email? sam@floro.co.uk